用户头像 点击登录
儿童
普通
限制
用户头像 点击登录

BOE and TCL changed from panel double "male" to panel double "bear"

On the panel, Ling news agency has always said that BOE is a problem, because it is a tiger eating money, and the panel cycle is terrible. Also a long time ago, grandma Liu didn't know what medicine she took and said it was the pride of the country. Then she and her students had bought stocks, and then the stocks fell all the time.

However, people are not as good as heaven. Last year, Samsung just tasted the wrong medicine, announced its withdrawal from the traditional panel industry and sold several panel factories in China to TCL. At this time, it encountered a new crown. Working at home substantially increased the demand for global panels, so the global panels soared. However, at that time, Ling News Agency pointed out that this was an opportunity, but it was a very short opportunity to export. I don't know whether grandma Liu sold the stock at this window. On the one hand novel coronavirus pneumonia has entered the second half of the world, and TV watching has fallen from high.

Yoshio Tamura, the Asian representative of the US research firm DSCC, pointed out that "at present, the balance of supply and demand has begun to collapse, and there will be oversupply from the second half of 2021".

On the other hand, if Samsung's OLED, miniled and other new display products are successful, the previous huge investment of BOE and TCL may become flowing water.

The panel is a flash in the pan. In just a few months, BOE and TCL have changed from two males to two bears. This is the law of the panel industry.

京东方和TCL从面板双“雄”转为面板双“熊”

DSCC: Panels have shifted to supply and demand, and the number of TV speeches in the second quarter decreased by 24%

京东方和TCL从面板双“雄”转为面板双“熊”

京东方和TCL从面板双“雄”转为面板双“熊”

According to the latest report of DSCC, the US TV demand has increased from the second quarter of 2020, with an annual growth of 23% and a growth of 50% in the third quarter of 2020. By the first quarter of 2021, TV shipments will still be growing, with an annual growth of 23%.

However, with the successful covid-19 holiday in the United States, the demand for TV is digesting, and consumers begin to turn to tourism launch or restricted entertainment activities during advertising. DSCC predicts that U.S. TV shipments in the second quarter of 2021 may be 24% higher than that in the same period of 2019.

At the SID / DSCC conference in 2021, Stephen Baker of NPD, a market research company, said that TV sales in the United States in April were 24% lower than the same period last year, because the strength of economic measures taken by the U.S. government in April 2020 began abnormally; According to sources, in May, U.S. TV sales will continue to decline by up to 10 percentage points compared with last year.

DSCC said that the supply and demand of large LCD TVs has begun after observing the demand for TV in the United States, the consumption of TV screens in India, Samsung's sales plan of more than 10% in 2021, Chinese LCD manufacturers began to buy more TV brands, and the price details of LCD TV panels began in June.

For the LCD panel price in the autumn of 2021, DSCC believes that from July, the panel price of LCD TV may have business opportunities in some sizes. Since the net profit margin of LCD manufacturing remains high, it will continue to be used even if there is supply demand, and there is no need to adjust the production rate. However, the contraction of various components such as driving IC and glass products will continue temporarily.

BOE and TCL have become panel double bears again

京东方和TCL从面板双“雄”转为面板双“熊”

京东方和TCL从面板双“雄”转为面板双“熊”

Samsung postpones exit

The production period will be extended to the end of 2022.

South Korea's Samsung Electronics plans to continue to produce the LCD panel that it previously said it would withdraw from production. Samsung has informed suppliers that the production period will be extended to the end of 2022. Competitor LG display (LGD) also postponed the shutdown plan. The main reason is that the demand for LCD panels for TV and personal computer has increased dramatically, thanks to COVID-19's influence. The current price of the panel has doubled over the previous year. The rare extension of the production period also exposed Samsung's hard struggle in the development of a new generation of panels. It is difficult to predict the situation after the current special needs.

According to Samsung related sources, the president of Samsung display company informed internal employees at the end of May that "continued production is being considered until the end of 2022". It is estimated that Samsung display has reached a new long-term purchase agreement with major suppliers such as Corning, a glass substrate enterprise in the United States, and conveyed the policy of continuing to produce LCD panels to many customers.

Liquid crystal panels will continue to be produced in the Tangjing factory jointly built by Samsung and Sony (Yashan City, central Korea). In the two plants producing large panels, the size of glass substrate is 220 cm × The 250cm "generation 8.5" production line will continue to produce. This production line was put into operation in 2010. According to the conversion of 55 inch TVs, the monthly panel capacity is equivalent to the use of 1.2 million TVs.

Samsung announced in March 2020 that it would withdraw from the production of LCD panels within the year, and said it planned to invest intensively in OLED panels for smartphones and new generation panels for TVs.

However, shortly after Samsung announced its withdrawal from LCD panel production, the epidemic began to spread all over the world. With the popularity of home office, the sales of personal computers have increased sharply. Due to the increase of consumers' home time, the demand for TV replacement is rising. As a result, the relationship between supply and demand of panels is tense. After entering 2021, Samsung still continues to produce for the time being.

The same is true of LG display. In January 2020, LG display said that it would stop producing LCD panels for TV in South Korea during the year, but decided to continue production in May this year and sent a notice to all suppliers. In 2022, the pozhou plant in Northern Korea will continue to produce.

Samsung had an unexpected miscalculation, and the decision to continue to produce LCD panels also reflected Samsung's joy and sorrow.

The gratifying miscalculation is that the special demand of the epidemic has led to a tight supply and demand of LCD panels, resulting in a rise in prices. Both Samsung and LG displays have the idea that as long as they continue to produce with the depreciated old equipment, they can get profits. Therefore, they carry out continuous production on the premise of "customer demand" (LG displays).

In 2021, there is a sudden shortage of semiconductors. Semiconductor OEM manufacturers give priority to the production of semiconductors for automobiles, resulting in the postponement of the production of semiconductor "drive IC (integrated circuit)" for controlling liquid crystal panels with low profits. In the background of Chinese mainland and Taiwan panel manufacturers driving into the IC procurement dilemma, Samsung manufactures semiconductors within the group, making full use of the advantages of procurement.

From the panel price supplied to major customers in May, the 55 inch product of open cell (semi-finished product without backlight) was about US $225 / piece, which soared to more than twice that of the same month last year (US $106). Prices have risen for 12 consecutive months. Xie qinyi, senior director of omdia, a British research company, said that this is an unprecedented price rise.

In the 3 years before Samsung and LG monitors decided to quit the LCD panel in 2020, the price of the panel was oversupplied and the price dropped significantly as Chinese mainland enterprises increased substantially. With COVID-19, the demand for panel has expanded beyond the scale of Chinese mainland enterprises.

On the other hand, there are deep reasons behind it. Behind the extension of production, there is also the reason why Samsung's development of a new generation of display originally scheduled to be mass produced in Tangjing factory is not progressing smoothly.

Samsung announced the mass production of a new generation of "quantum dot (QD) - OLED" panels in October 2019. In addition, it has also promoted a number of R & D such as "micro led". However, the development of mass production process has been slower than the original plan. As the price advantage of LCD panel can be maintained temporarily, and considering maintaining the employment of the factory, Samsung believes that it is more cost-effective to continue to produce LCD panel.

Samsung's annual sales volume of TV is 70 million units, accounting for 32% of the global share, ranking first in the world. Samsung also purchased external LCD panels from Chinese mainland's CSOT, BOE and Taiwan's group creation optoelectronics. If the supply and demand is tight and the purchase price also rises, it will directly lead to the decline of the competitiveness of the final product TV. The procurement risk associated with the confrontation between China and the United States may also allow Samsung to continue to produce LCD panels.

LCD panels have seen unprecedented price hikes, but it's hard to predict how long the price hikes will last.

Yoshio Tamura, the Asian representative of the US research firm DSCC, pointed out that "at present, the balance of supply and demand has begun to collapse, and there will be oversupply from the second half of 2021"

。 Before the LCD panel becomes a burden again, Samsung needs to make plans for the future.