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Yancheng rural commercial bank carries out weekly publicity of science and technology activities

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In order to celebrate the 100th anniversary of the founding of the Communist Party of China and further implement the document spirit of the notice of the general office of the people's Bank of China on carrying out relevant work during the 2021 National Science and technology week, Yancheng rural commercial bank has actively carried out publicity through various channels since May 22, focusing on the theme of "looking back in a century: the development of financial science and technology under the leadership of the Communist Party of China", We will promote financial inclusion of people's livelihood and continuously enhance the ability of scientific and technological innovation.

"Gather people's attention" and combine online and offline. First, the bank produced 2000 leaflets and 70 door-shaped exhibition frames, and carried out hall micro salons in 61 business outlets to publicize financial technology knowledge to customers; Second, the LED horse running screen of all business outlets and off-line self-service banks circularly broadcast propaganda slogans to set off the atmosphere of the activities; Third, through Yancheng rural commercial bank's wechat sharing and official website, the content of financial technology publicity week was released to expand the coverage of publicity activities. The number of wechat audiences exceeded 180000; Fourth, around the prevention of Telecom fraud and other contents, 30000 copies of "a letter to customers (anti fraud)" were printed to actively carry out anti fraud publicity work and further enhance customers' anti fraud ability.

"Grounding" to promote enterprises to enter the household through visits. The bank is linked up and down, and each tier 1 bank organizes its own tier 2, Tier 3 and Tier 4 banks to carry out "delivering financial knowledge and financial services" by taking the opportunity of grid visit activities; "Two free and three in" series publicity activities of "into the community, into the business, into the enterprise". During the activity, the staff of each sub branch moved the "micro party class", "micro lecture hall" and "micro finance" to the field and factory workshop, built a "four joint" platform of organization joint construction, resource joint sharing, activity joint organization and service linkage, carried out enterprise financial science and technology knowledge lecture activities, and showed the bank's science and technology financial products to the general public.

"Innovative spirit", financial innovation helps development. In recent years, Yancheng rural commercial bank has successively launched online loan products such as "jinyitong", "shiyitong", "Yanfu e-Loan" and "real estate mortgage loan". It has released online loan products on the third-party platform "my Yancheng" app, gradually realizing the online loan of less than 200000 yuan, gradually promoting the implementation of financial technology innovation plan and opening up online service channels, We will further support "mass entrepreneurship and innovation.". We should actively explore such modes as "interaction between banks and taxes", "interaction between banks, taxes and insurance", "cooperation between government and banks", and increase support for small and micro enterprises and private enterprises.

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Zhou Qilin Cai Jun 2021-05-27 00:00:00:092785202 Yancheng rural commercial bank carries out science and technology activity week publicity / enpproperty

Source: Jiangnan times